AAO 2020 Virtual Meeting: An Updated Look at the Business of Orthodontics: Mastering the Patient Journey, Trends and Creating Synergy

AAO 2020 Virtual Meeting

Sunday, May 3, 2:50pm-6:00pm/CST 

Updated Look at the Business of Orthodontics: Mastering the Patient Journey, Trends and Creating Synergy (3-Speaker Event)

Sponsored by: AAOF

Presented by: Ryan Moynihan, Chris Bentson, & John McGill

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Part 1: Mastering the Patient Journey: Mapping Success and Profitability Using Business Intelligence and Data Visualization

Presented by: Ryan Moynihan

Time: 2:50pm - 3:50pm/CST 

In today’s changing oral health market, practice owners must take on the CEO role to drive operations, efficiencies, profitability, and strategy. The words “patient” and “consumer” have become nearly synonymous which underscores the need to think like business leaders. To thrive, data analysis, business intelligence, and insights are requirements for successful decision making. While “big data” has been around for some time, the problem that we continue to face, is what to do with it all.

Learning Objectives:

• Examine how to simplify your complex data inside and outside your practice to maximize profitability and become a master of the patient journey.
• Locate your ideal patient demographic and maximize marketing and generate interest.
• Evaluate critical operational metrics that impact your bottom line as well as set goals and build.  

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Part 2: Trends for the Next Decade, Practice Modality Options, Valuation Norms

Presented by: Chris Bentson 

3:55pm-4:55pm/CST 

The direction of the market is important to understand. This presentation will suggest five major shifts to consider for the next decade. Some of these trends will affect the way we practice and who we practice with. More options are available today than ever before. The value of a practice has many components and this presentation will highlight key factors in valuation outcomes, which will be useful to orthodontists in all phases of their practice life cycle.

Learning Objectives:

• Understand what trends are driving practice growth.
• Evaluate how consumer behavior can be a factor in your strategy for the future.
• Gain an understanding of the multiple ways doctors can choose to practice today. 

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Part 3: Create the Synergy for Your Financial Success

Presented by: John McGill 

5:00pm - 6:00pm/CST

In the rapidly changing orthodontic world, you must develop a proactive plan to achieve financial independence. This requires integrating improving practice profitability, transitioning your practice, reducing taxes, developing a spending plan, and protecting your family - all in a coordinated gameplan. 

Learning Objectives:

• Determine how to establish an automatic saving and investing plan to maximize returns.
• Develop the most cost-effective strategy to get out of debt.
• Implement solutions for reducing federal and state taxes while increasing savings for retirement.