Chris Bentson will be speaking at the 2018 Cloud9Ortho User’s Meeting. His lecture, Adapting to The Changing Orthodontic Market is scheduled for Friday, March 9 at 1:00pm. This fast-paced presentation will focus on the fundamental changes occurring in the world of dentistry and the dental consumer marketplace. Chris Bentson will provide data and insights in the following areas: market expansion, consolidation, teledentistry, migrating through the digital dental transition, direct-to-consumer models, aligners as a treatment modality, and consumer communication trends. Understanding the market forces currently at work will enable doctors to adapt to current conditions with sound strategies for the long-term success of their practices.